All about the feature lead Imagine catching up with a friend over a cuppa and having them describe a recent vacation. Straight news lead Just the facts, please, and even better if interesting details and context are packed in.
In a recent article I wrote about a walk with an ant- expert, I wrote down a few leads — one about the kinds of ants we found on our walks, one with my experiences with ants — that of being mostly bitten; one about the amazing feats of ants and so on.
You could use the same trick for a feature lead. The fire was first reported the day before this ran, so the lead on this piece shares the most important updates since, namely that the body of one of the missing workers was found in the wreckage: In sum, the nut paragraph builds upon the example described in the lead and provides the structure of what is yet to come.
Rather than stating I was in Afghanistan in the first sentence, I tried to draw in readers by reminding them that the memory of Sept. Or, start with a story.
You want your reader to keep reading, not to stop and figure out something that sounds smart but is actually not very meaningful. Instead, most of my time and energy is spent getting my story right. This second lead gives context to your story and makes it easy to connect your feature lead to your story.
In this story for the New Yorker, the writer uses an anecdotal lead to begin his story on surveillance today. Now where do you aim? Help them get to their desired content quickly and easily.
Tell it like it is An easy way to begin a feature lead is to visualize that you are telling your reader a story. Elkin, as you might surmise, was suspected of bumping off her spouses. Just make sure that your lead gets to the point quickly and entices the reader to read on.
Did you read this? Why are readers clicking on this content? After two weeks of picketing, United Auto Workers put down their signs yesterday following an agreement which would give members a 10 percent raise.
It sets the scene without immediately jumping into the heart of the matter. Which type of lead should you write?
Mandeville "grabbed my nose and proceeded to twist my nose" following a rancorous discussion during a closed-door School Committee meeting. Think about a fire, an election, a bill slowly working its way through the legislative process.
Every good story writing article leads these three elements:A feature lead is a big deal. But before we get into how to write them, let us remind you to take backups of your website. So that if something goes wrong, you still have the blog posts you have written and can quickly restore them.
Writing the Lead. The straight news lead - the news-service lead - is one sentence of no more than 35 words and no more than one comma.
That probably sounds too rigid, and it is, but a writer who aims to meet those criteria will produce a cleaner lead than a writer who doesn't. A straight news lead - and a news article - is objective: that.
Professional writers understand that leads are crucial to an article’s success: once they have the information they need, writing pros may require only a couple hours to draft a feature article—but developing the lead may consume a day.
Professional writers understand that leads are crucial to an article’s success: once they have the information they need, writing pros may require only a couple hours to draft a feature article—but developing the lead may consume a day or two of cogitation and research.
To that end, please write your lead first — don’t undermine it by going back and thinking of one to slap on after you’ve finished writing the rest of the story. Coming up with a good lead is hard. A lead is your first chance to hook someone into clicking through and reading your entire story.
If you’re writing for websites, the lead might be the only part of your story that shows up on the front page, other than the headline, so it’s got to be good enough to entice readers to want more.Download